Imagine a world where the spoken word held no power, where body language and gestures were the only means of communication. How would you express love, fear, or anger without words? What if every movement had to convey your thoughts and emotions? Would it lead to greater understanding or more confusion? Join me on a … More The Major Project – The Power of Movement
For this brief we had to come up with an activism idea and create a video campaign as well as other deliverables of our choice. I chose to focus on Climate change whilst being specific on my concept. At first, I did an extensive amount of research for this project on one specific topic, Bamboo, … More Activism – Urban Jungles
For this brief we worked in a group with my partners Leda and James. We had to create a business from scratch. First, we created a common google document where we each wrote our ideas within the Fashion industry. We agreed to follow my concept. Business Idea: RightSwap Insight: The life cycles of fashion trends … More RightSwap
For the third brief, we had to create a video-led campaign for a skincare brand. I chose REN. Similar to the previous briefs, we had to create three executions and example content. Research: signs of irritated skin: ● AHA overuse It can lead to stinging and localised redness ● Sunburn sun-damaged skin can sting, itch … More REN
For this brief, I had to create a social-led campaign for GRIND. I had to execute three deliverables for this coffee brand. First, I researched the brand’s tone of voice, visual brand identity, core values, what and how they produce, the target audience, its competition, and previous campaigns. Grind: reduce (something) to small particles or … More GRIND
For our first brief, we had to create a print-led 360 campaign for The Cheeky Panda. Based on their slogan, “Sustainability never felt so good”, we had to execute a Youtube pre-roll advert, an Instagram reel and a print asset. Each of these has different dimensions. First, I researched the brand to learn its purpose, … More The Cheeky Panda – Sustainably Happy
On our first Art Direction class, we discussed what we will be doing throughout this academic year. I will break you down with my note taking. We covered the learning outcomes per briefs + assessments; rubric physical + self; brief structure; and 360 campaigns. Learning outcomes per briefs + assessment Rubric: physical + self 6.1. … More Art Direction – Introduction
Description:Creative Project Management began on the 7th of January 2022, in which one brief was given to us, NewsUK. I worked in a team of nine people with unique skills to offer to the table; Pablo, Georgina, Athena, Harshi, Raabia, Abhinav, Sharon, and Sophia. For this live brief, we had the chance to develop a … More Creative Project Management
Description:Live Case Studies started on the 7th of January 2022. Six briefs in total were assigned to different teams as follows: In The first brief FullFatTV, I worked with Markus; In The second brief PapaJohnsxCheddar, I worked with Michael and Cynthia; For The third and fourth briefs, RSA and D&AD, I worked with Anya; In The … More Multimedia Reflective Blog
For this live brief, in a team of 9, we have the chance to develop a social media campaign for a target audience of 14-22 years old to drive people into News UK’s new work experience website. Anyone interested in the media profession, regardless of their background, can find information and taster courses on New’s … More News UK – Live Brief
Mikaela Saade's Blog 